About WSTC/WNLK

DIAL POSITION:
AM 1400 & AM 1350

Your advertisement will be heard on two heritage radio stations!

FORMAT:
NEWS/TALK Stamford/Norwalk's local news/talk leader.

TARGET AUDIENCE:
OVERALL: ADULTS 25-54 CORE: ADULTS 35-54

BENEFITS:
Target adult consumers in affluent Fairfield County, Connecticut.

CONCENTRATION:
If adults 35-64 in Stamford, Norwalk, Greenwich, Darien, New Canaan, Westport, Wilton, and Weston are vital to your business, then WSTC/WNLK will deliver those adults --- without waste to markets that are not important to your success.

DEMOGRAPHICS:
Adult concentration ... 57% of our audience is adults 25-64
Homeowners ... 85% of audience are homeowners.
Composition ... 60% female, 40% male

TOP ADVERTISING CATEGORIES:
#1 Automotive/#2 Local Retail/#3 Home Improvement/#4 Investing-Banking/#5 Health-Medical

RESULTS:
If you need Stamford/Norwalk Metro adults ... If you need to increase the exposure of your business/service to local residents ... Make WSTC/WNLK a part of your media plan!

STATION CAPABILITIES ... WAYS TO REACH YOUR CUSTOMERS

~ Local Information Sponsorships: Ten-second traffic and news sponsorships in prime time make your business stand out

~ Feature Sponsorships: With Dow Jones reports, Home Time and Real Money sponsorships, you'll take advantage of active listening

~Promotions: We'll link you to your customers with turn-key promotions such as Story of the Day, Office Break, Fairfield County Business Minute

~Community Tie-ins: We offer unique ways to positively associate your business with the community ... with annual events such as Storm Center, High School Athlete of the Week, Toys for Tots

~Live Endorsements: Take advantage of the credibility of our hosts

~Website: Your link to our most loyal listeners, and your 24-hour marketing tool

~Custom Promotions: We'll create a promotion to superserve your specific marketing needs

WHY BUY WSTC/WNLK?

WSTC/WNLK has doubled its audience in the past year!

These stations wake up Fairfield County! They are top-rated in Morning Drive and throughout the entire day.

... with loyal listeners ... you cannot reach on NYC radio! This is the only locally originated News/Information programming in the market!

Affluent: Delivers the most affluent listeners in America's most affluent market!

For more information, call Anna Danilewicz, Senior Account Manager, at 203.845.3030.